With an aim to “change the way India eats,” Swiggy aims to deliver food within 30 minutes on demand. Its business model is purely based upon hyperlocal, on-demand food delivery business operations. To bridge the gap between restaurants and foodies, Swiggy has used cutting-edge concepts and technology.
Swiggy’s vision is to elevate the quality of life for the urban consumer by offering unparalleled convenience. It has ventured into delivering groceries and similar items along with food.
So, let us take an example to better understand the role of a Product Manager at Swiggy.
Suppose you are the product manager of the Swiggy app. As a product manager, your role is to consider what problems a Swiggy user is facing. A user is facing the problem of hunger, and the consumer is starving and wants to have good food on a proper budget.
In this scenario, the product manager will ensure that whenever someone checks out the Swiggy app, their experience is good and they can sign up seamlessly. Their onboarding experience is good, so they get the value proposition of the app. He will ensure that the user gets different restaurant options with different prices and varieties.
To add another layer, the product manager will ensure that the app recommends the right restaurants to the users based on their experiences. This makes the experience better for the users, right?
When you order from the Swiggy app, you see an expected delivery time and a person allotted for the delivery; that is the problem a product manager has solved for the users. If you are hungry, you would want to know how long it will take for your food to get prepared, and the app does that for you.
We are sure you must have understood what a product manager does. To know more about the roles and responsibilities of a product manager, let’s go through the list stated below-
Roles & Responsibilities of a Product Manager at Swiggy
- Vision: The ability to define a clear product vision that aligns with the broader business goals, and delivers real customer value
- Strategy: To ensure that the product strategy is clearly articulated across the organization, well understood and communicated, and that progress towards it is tracked in totality.
- User Focus: Ensure customer needs are at the heart of the technology and experiences we build.
- Prioritization: Make informed trade-off decisions while creating roadmaps, ensuring execution and time-to-market are optimized while balancing user needs and business priorities.
- Lead teams of Product Managers: Ensure we have the right mix of skills in our product teams via recruitment, and performance management including coaching and development to ensure we are able to deliver real consumer value and scale business goals.
Requirements of a Product Manager at Swiggy
- A minimum of 5-7 years of solid product management experience in consumer-facing product management roles is a must.
- Proven ability to build consumer-facing technology products from scratch and the vision to scale them fast, with a relentless focus on quality and user experience.
- Prior experience in building and scaling marketplaces is preferred.
- A very solid product sense is exhibited through past decisions taken, and reflected in the quality of products shipped in your work experience with your fingerprints all over them.
- Long-term thinking – Deep thinking on long-term business needs and user focus while creating product roadmaps, and ability to glean customer insights and feedback from multiple channels including through structured customer research.
- Data-oriented approach, a key eye for numbers, market insights, and an appetite for business context and metrics.
- Can arrive at well-thought hypotheses for fairly ambiguous questions and influence product vision/roadmap basis analysis of data patterns.
- Outstanding oral and written communication skills, the ability to articulate and product vision, and Go-to-market plans’ in a compelling storytelling manner.
- Expert at negotiating complex matters amidst conflicting sources of information and diverse opinions.
- Rally key stakeholders to commit resources to the product vision and take decisions in a collaborative way.
Moving forward, let’s glance through the selection procedure for a product manager at Swiggy.
Selection Process at Swiggy
Candidates are accessed on various technical, functional, and behavioral parameters. It starts with an online test and 3/4 technical discussions, followed by Department Head and HR discussions on the final lap. Let’s get into detail.
- Round 1: Online Assessment
- Round 2: Technical Interview
- Round 3: Technical Interview 2
- Round 4: HR Round
Online Assessment: In this round, there are basically three sections: Aptitude MCQs, Technical MCQs topics including data structure, RDBMS, web technology, etc, and 2-3 Coding problems.
Technical Interview 1: Questions from CS Fundamentals (OOPs, DBMS, OS, CN, etc.), puzzle questions, easy to medium level coding problems, and previously performed project discussion.
Technical Interview 2: A low-level system design is held after a discussion on previously performed projects and low-level coding problems.
HR Round: Common HR-related questions and general discussions are held.
FAQs for Product Manager’s Role at Swiggy:
We have categorized them into three levels, let’s quickly glance at them.
- How well do you know about Swiggy?
- How would you describe yourself and why do you think that you should be hired by Swiggy?
- In your opinion, what are your top three personal qualities that help you succeed? How do those traits align with Swiggy’s values?
- What is your understanding of Swiggy’s Product Management?
- What makes you want to become a Product Manager?
- What are the ways in which user experience can be improved at Swiggy?
- How would you structure a product roadmap for Swiggy?
- Can you identify some of the key growth areas for Swiggy?
- Come up with 2-3 improvements you’d make to the Swiggy app. How would you prioritize between these?
- How would you feel about implementing the equivalent of surge pricing on Swiggy’s app?
- What do you think would be your biggest challenge in the Swiggy Product Manager role?
- What would you like to gain from the position of Product Manager at Swiggy- what are some of your key goals?
- Let’s say Swiggy is threatened by a powerful, well-funded competitor. How would you adapt your strategy?
- What would you do to improve Swiggy if you were hired as a Product Manager?
- What would be your approach to launching Swiggy in a new country?
Swiggy is a perfect example of a robust start-up. The brand started by delivering food in one city and is now spreading across India. It has been a unique blend of business strategies, marketing strategies, and social media strategies that have transformed the business in just five years since its inception.
Swiggy is now a unicorn in the food tech space and has gone beyond delivering food; it is now a force to be reckoned with—and the numbers do all the talking.
If you want to make a grand entry into the product management world, then our product management course is the exact course that you can pick!
If you are interested in product management, check out our blog page, and get more insights. Happy reading.
We look forward to your queries and suggestions in our comment section.
Also, Happy Hustling! Happy Swiggy-ing!
Very useful info!